![]() ![]() Hasbro offered Weston either $50,000 and a 1 percent royalty or a flat buyout of $100,000. He showed the models to Hassenfeld when he got back, and Hassenfeld loved them. When Hassenfeld went on vacation, Levine spent two weeks creating detailed models of Weston’s characters, each wearing replicas of actual military equipment. Potato Head.) But Don Levine, the head of research and development, saw the toy’s potential. (At the time, Hasbro made color-by-number sets and Mr. Hasbro CEO Merrill Hassenfeld just wasn’t interested, and told his employees they were not in the doll business. When inventor Stan Weston approached Hasbro in 1962 with an idea for a 12-inch military figure for boys, the company turned him down. ![]() Barbie’s plus-one, Ken, was popular mostly with girls, and Ken was really all hair gel and no muscle. In the early 1960s, there were no male toy figures popular with boys. ![]()
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